Outbound Telemarketing

Citadel, a Fortress Surgeon Digital Marketing digital marketing firm, reveals a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, individual interaction, and method development. In her previous role as VP of Biddable Media Daga concentrated on the marketing of health & wellness brands through all lifecycle stages: starting from professional trial recruitment campaigns, via the pre-launch market-shaping, launch and advertising stage, finishing with patent expiry and marketing sunsetting.

One of things Martin delights in most concerning his role is the opportunity to research and understand the nuances of both new and well established markets, and via growing his understanding of them look for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the model for how media and marketing companies should, and will, advance in the future.

While at Underscore, she spent three years educating Online search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.