Doctor Digital Advertising

Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising firm, reveals an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, client interaction, and method development. Lauren's focus on ROI and interest for discovering the important details that change projects from good to wonderful consist of establishing a grand scale multivariate test framework making use of fractional factorial analysis for understanding ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast method for forecasting ROI before media investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey started her occupation as an agency account person for a variety of pharma brands and later spearheaded the marketing effort to introduce a first-of-its kind portal in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the market. She thinks Underscore is the model for just how media and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years teaching Search Engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail purchase.