Digital Advertising Solutions

Fortress Surgeon Digital Marketing, a specialist electronic advertising company, introduces an increased SEO solution for plastic surgeons, focusing on online exposure, person interaction, and technique development. Lauren's concentrate on ROI and enthusiasm for finding the critical information that change projects from excellent to excellent include developing a grand range multivariate test structure making use of fractional factorial analysis for comprehending ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast strategy for predicting ROI before media financial investment.

A 25-year professional in the health care advertising and marketing space, Tracey started her profession as a company account person for a selection of pharma brand names and later on pioneered the marketing initiative to launch a first-of-its kind portal in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the version for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years showing Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.