Social Media

Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing company, announces an increased SEO service for cosmetic surgeons, focusing on online exposure, patient involvement, and practice development. Lauren's concentrate on ROI and interest for finding the critical details that change projects from great to great consist of developing a grand scale multivariate examination structure utilizing fractional factorial evaluation for understanding ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast strategy for predicting ROI prior to media financial investment.

A 25-year professional in the healthcare advertising and marketing area, Tracey began her occupation as a company account person for a variety of pharma brands and later on led the advertising and marketing initiative to introduce a first-of-its kind website in the glasses and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the design for just how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years showing Online search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.