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Fortress Surgeon Digital Marketing, a surgeon electronic marketing company, announces an expanded SEO service for cosmetic surgeons, concentrating on on-line exposure, individual engagement, and practice growth. Lauren's concentrate on ROI and enthusiasm for locating the critical details that change campaigns from excellent to great consist of establishing a grand scale multivariate examination framework utilizing fractional factorial analysis for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection technique for forecasting ROI prior to media financial investment.

A 25-year veteran in the healthcare marketing and advertising space, Tracey began her career as a firm account individual for a selection of pharma brands and later pioneered the marketing initiative to introduce a first-of-its kind website in the eyewear and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the sector. She believes Underscore is the model for just how media and advertising companies should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.