Outbound Telemarketing

Fortress Surgeon Digital Marketing, a doctor electronic advertising company, introduces an increased search engine optimization solution for plastic surgeons, focusing on online exposure, client involvement, and technique development. Lauren's concentrate on ROI and interest for locating the crucial details that change projects from excellent to excellent consist of creating a grand range multivariate test structure using fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate approach for predicting ROI prior to media investment.

A 25-year veteran in the healthcare marketing and advertising space, Tracey began her profession as a company account person for a variety of pharma brands and later on headed the advertising effort to release a first-of-its kind portal in the eyewear and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the market. She believes Underscore is the version for just how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.