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Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing company, announces a broadened SEO service for plastic surgeons, concentrating on on-line presence, patient interaction, and technique growth. Lauren's focus on ROI and passion for locating the critical details that change campaigns from great to wonderful include establishing a grand range multivariate examination framework using fractional factorial evaluation for understanding ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection strategy for predicting ROI prior to media financial investment.

A 25-year professional in the healthcare marketing and advertising space, Tracey began her career as an agency account person for an array of pharma brand names and later on led the advertising and marketing effort to launch a first-of-its kind portal in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the model for how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent three years educating Online search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.