Digital Advertising Services

Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, introduces a broadened search engine optimization solution for plastic surgeons, focusing on online exposure, patient engagement, and technique growth. In her previous function as VP of Biddable Media Daga concentrated on the advertising of health and wellness & wellness brand names via all lifecycle stages: starting from scientific test recruitment campaigns, via the pre-launch market-shaping, launch and promotional stage, ending with license expiry and advertising sunsetting.

A 25-year veteran in the healthcare advertising and marketing room, Tracey began her profession as a firm account individual for a range of pharma brand names and later spearheaded the marketing effort to introduce a first-of-its kind website in the eyewear and eyecare area.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the market. She believes Underscore is the model for how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she spent three years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.