Doctor Digital Marketing

Fortress Surgeon Digital Marketing, a surgeon electronic marketing agency, reveals an increased search engine optimization solution for cosmetic surgeons, concentrating on online visibility, client engagement, and technique development. Lauren's concentrate on ROI and interest for discovering the vital details that transform campaigns from good to great consist of developing a grand scale multivariate examination structure making use of fractional factorial evaluation for comprehending ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast approach for anticipating ROI prior to media investment.

A 25-year veteran in the healthcare marketing and advertising area, Tracey started her occupation as a company account person for a selection of pharma brand names and later pioneered the advertising effort to introduce a first-of-its kind portal in the glasses and eyecare room.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the market. She believes Underscore is the model for just how media and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years teaching Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.