Doctor Digital Advertising

Fortress Surgeon Digital Marketing, a surgeon digital advertising company, reveals an increased SEO solution for plastic surgeons, focusing on on-line visibility, patient engagement, and practice development. Lauren's concentrate on ROI and enthusiasm for finding the critical information that change projects from excellent to fantastic consist of establishing a grand scale multivariate examination structure making use of fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate strategy for predicting ROI before media financial investment.

A 25-year veteran in the healthcare marketing and advertising space, Tracey started her career as a company account person for an array of pharma brand names and later on led the advertising and marketing effort to release a first-of-its kind site in the glasses and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the model for how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.