Outbound Telemarketing

Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing company, announces a broadened SEO solution for plastic surgeons, focusing on online exposure, client involvement, and technique growth. Lauren's focus on ROI and enthusiasm for discovering the vital information that transform campaigns from excellent to fantastic consist of developing a grand range multivariate test framework utilizing fractional factorial evaluation for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection strategy for anticipating ROI before media investment.

A 25-year expert in the medical care marketing and advertising room, Tracey began her job as a company account person for a range of pharma brand names and later led the advertising and marketing initiative to introduce a first-of-its kind portal in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the design for just how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years instructing Internet search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.