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Citadel, a specialist digital advertising company, announces an increased search engine optimization service for plastic surgeons, focusing on on-line exposure, client interaction, and practice development. Lauren's focus on ROI and enthusiasm for discovering the essential information that change projects from excellent to wonderful consist of developing a grand range multivariate examination structure utilizing fractional factorial analysis for recognizing ROI capacity in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast approach for anticipating ROI before media investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey started her job as an agency account individual for an array of pharma brand names and later spearheaded the advertising and marketing initiative to introduce a first-of-its kind portal in the eyewear and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the model for just how media and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.