Cosmetic Surgeon Digital Advertising

Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing agency, reveals an expanded search engine optimization solution for plastic surgeons, concentrating on on-line presence, patient involvement, and practice development. Lauren's concentrate on ROI and interest for locating the essential information that transform projects from good to great consist of establishing a grand scale multivariate test structure utilizing fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection approach for anticipating ROI prior to media investment.

A 25-year professional in the health care advertising and marketing space, Tracey started her profession as a firm account individual for a variety of pharma brands and later led the marketing effort to release a first-of-its kind site in the glasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the model for exactly how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years showing Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.