Outbound Telemarketing
Citadel, a doctor electronic marketing company, reveals a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, patient interaction, and method development. In her previous duty as VP of Biddable Media Daga specialized in the marketing of wellness & health brands via all lifecycle stages: beginning with professional test recruitment campaigns, with the pre-launch market-shaping, launch and promotional phase, finishing with patent expiry and advertising sunsetting.
Among the important things Martin delights in most regarding his duty is the possibility to research and recognize the subtleties of both well-known and new markets, and through growing his understanding of them search for the Holy Grail of product-market fit.
It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the market. She thinks Underscore is the model for just how media and advertising agencies should, and will, evolve in the future.
While at Underscore, she spent three years educating Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.