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Citadel, a Fortress Surgeon Digital Marketing electronic advertising company, announces a broadened SEO service for plastic surgeons, focusing on on-line visibility, person interaction, and practice growth. Lauren's focus on ROI and passion for discovering the important information that transform campaigns from excellent to great include creating a grand scale multivariate test framework utilizing fractional factorial analysis for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast method for anticipating ROI before media financial investment.

A 25-year expert in the health care advertising and marketing room, Tracey started her occupation as a company account person for a selection of pharma brand names and later on led the advertising effort to launch a first-of-its kind website in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She believes Underscore is the model for exactly how media and marketing firms should, and will, develop in the future.

While at Underscore, she spent 3 years educating Internet search engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.