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Citadel, a specialist electronic advertising and marketing agency, introduces an expanded SEO solution for plastic surgeons, concentrating on online exposure, person engagement, and practice growth. In her previous role as VP of Biddable Media Daga specialized in the marketing of health & wellness brand names with all lifecycle stages: beginning with medical test recruitment projects, with the pre-launch market-shaping, launch and marketing stage, ending with license expiry and marketing sunsetting.
A 25-year professional in the healthcare marketing and advertising area, Tracey began her career as a company account individual for an array of pharma brands and later on led the marketing initiative to launch a first-of-its kind site in the eyeglasses and eyecare space.
It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic differentiation in the sector. She thinks Underscore is the version for just how media and advertising and marketing firms should, and will, evolve in the future.
While at Underscore, she spent three years instructing Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's audience base and show out ROI from Fortress Surgeon Digital Marketing media to retail purchase.