Outbound Telemarketing

Fortress Surgeon Digital Marketing, a surgeon digital advertising agency, announces an increased search engine optimization solution for plastic surgeons, focusing on online presence, individual interaction, and practice growth. Lauren's focus on ROI and enthusiasm for finding the crucial details that change projects from great to great consist of creating a grand range multivariate test structure utilizing fractional factorial analysis for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection approach for forecasting ROI before media financial investment.

A 25-year professional in the health care advertising and marketing room, Tracey started her job as an agency account individual for a range of pharma brand names and later on headed the advertising initiative to launch a first-of-its kind website in the glasses and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the version for just how media and marketing firms should, and will, develop in the future.

While at Underscore, she invested three years showing Internet search engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.