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Citadel, a doctor electronic marketing agency, announces an expanded SEO service for cosmetic surgeons, focusing on online visibility, individual interaction, and technique development. Lauren's focus on ROI and enthusiasm for discovering the crucial details that transform campaigns from good to excellent include establishing a grand scale multivariate examination structure making use of fractional factorial analysis for recognizing ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection approach for forecasting ROI prior to media financial investment.

A 25-year professional in the medical care marketing and advertising space, Tracey began her career as an agency account person for a selection of pharma brand names and later on headed the marketing initiative to release a first-of-its kind website in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the industry. She believes Underscore is the design for exactly how media and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years instructing Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.