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Fortress Surgeon Digital Marketing, a specialist electronic marketing company, announces an expanded SEO solution for cosmetic surgeons, focusing on online exposure, individual involvement, and practice development. In her previous function as VP of Biddable Media Daga focused on the advertising and marketing of health & wellness brand names via all lifecycle stages: starting from medical test recruitment campaigns, via the pre-launch market-shaping, launch and marketing stage, ending with license expiry and advertising sunsetting.
A 25-year expert in the healthcare advertising and marketing area, Tracey began her job as an agency account person for a variety of pharma brand names and later headed the advertising and marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare area.
It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the market. She thinks Underscore is the design for just how media and advertising and marketing companies should, and will, progress in the future.
While at Underscore, she invested 3 years instructing Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they found out how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.