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Fortress Surgeon Digital Marketing, a doctor electronic marketing firm, introduces an expanded search engine optimization solution for plastic surgeons, focusing on on-line visibility, client involvement, and technique development. In her previous duty as VP of Biddable Media Daga concentrated on the advertising of wellness & health brand names through all lifecycle phases: starting from professional trial recruitment campaigns, through the pre-launch market-shaping, launch and marketing stage, ending with license expiration and advertising sunsetting.

One of the things Martin appreciates most about his role is the chance to study and recognize the subtleties of both established and new markets, and through growing his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the design for how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years instructing Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.