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Citadel, a doctor electronic advertising company, announces an expanded SEO solution for plastic surgeons, concentrating on on-line presence, individual involvement, and method development. Lauren's concentrate on ROI and passion for finding the essential information that transform projects from excellent to wonderful consist of developing a grand range multivariate examination structure making use of fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate strategy for forecasting ROI before media investment.

A 25-year expert in the medical care advertising and marketing space, Tracey began her job as an agency account individual for a variety of pharma brands and later spearheaded the marketing effort to introduce a first-of-its kind portal in the glasses and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the sector. She believes Underscore is the model for just how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested 3 years teaching Internet search engine Fortress Surgeon Digital Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.