Digital Marketing Services

Citadel, a specialist electronic advertising and marketing company, introduces an expanded SEO solution for plastic surgeons, focusing on online exposure, patient interaction, and technique development. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of wellness & health brand names through all lifecycle stages: beginning with clinical test recruitment projects, through the pre-launch market-shaping, launch and promotional phase, finishing with license expiration and marketing sunsetting.

A 25-year veteran in the medical care advertising and marketing area, Tracey started her profession as a company account individual for an array of pharma brands and later on led the advertising effort to launch a first-of-its kind website in the eyewear and eyecare room.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the model for exactly how media and marketing agencies should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.