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Citadel, a Fortress Surgeon Digital Marketing electronic advertising agency, introduces an increased search engine optimization solution for plastic surgeons, concentrating on on-line exposure, person involvement, and technique growth. Lauren's concentrate on ROI and interest for discovering the critical information that change projects from great to wonderful include creating a grand range multivariate test structure using fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate method for anticipating ROI prior to media investment.

A 25-year professional in the health care marketing and advertising space, Tracey began her career as a firm account person for a range of pharma brand names and later spearheaded the marketing initiative to launch a first-of-its kind site in the eyewear and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental distinction in the sector. She thinks Underscore is the model for just how media and marketing firms should, and will, progress in the future.

While at Underscore, she spent 3 years educating Search Engine Marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.