Citadel Expands Search Engine Optimization Solutions For Plastic Surgeons

Citadel, a specialist digital advertising and marketing company, announces an expanded search engine optimization solution for plastic surgeons, concentrating on online visibility, patient interaction, and practice growth. Lauren's focus on ROI and enthusiasm for locating the essential details that change campaigns from great to fantastic include developing a grand scale multivariate test framework utilizing fractional factorial analysis for understanding ROI capacity in fortress surgeon digital Marketing media across Pfizer Rx brands within the Pfizer for Living profile, and developing a projection technique for predicting ROI before media financial investment.

A 25-year veteran in the health care marketing and advertising area, Tracey started her occupation as an agency account person for a range of pharma brands and later on headed the advertising initiative to introduce a first-of-its kind portal in the eyewear and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the market. She believes Underscore is the design for just how media and marketing companies should, and will, progress in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail purchase.