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Citadel, a doctor Fortress Surgeon Digital Marketing advertising and marketing agency, introduces an increased SEO service for cosmetic surgeons, focusing on online exposure, patient involvement, and practice development. In her previous function as VP of Biddable Media Daga concentrated on the marketing of wellness & wellness brands via all lifecycle stages: beginning with scientific trial recruitment campaigns, with the pre-launch market-shaping, launch and marketing phase, ending with license expiry and advertising sunsetting.

A 25-year professional in the medical care advertising and marketing room, Tracey began her job as a company account individual for a range of pharma brands and later spearheaded the marketing effort to release a first-of-its kind site in the eyewear and eyecare space.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the sector. She thinks Underscore is the version for exactly how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years showing Online search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.