Surgeon Digital Advertising
Fortress Surgeon Digital Marketing, a doctor electronic marketing company, reveals an expanded search engine optimization solution for plastic surgeons, concentrating on on-line exposure, patient involvement, and method growth. In her previous duty as VP of Biddable Media Daga specialized in the marketing of health and wellness & health brand names through all lifecycle stages: beginning with medical trial recruitment campaigns, via the pre-launch market-shaping, launch and marketing phase, ending with license expiration and marketing sunsetting.
A 25-year professional in the health care advertising and marketing area, Tracey began her job as a firm account person for a variety of pharma brands and later led the advertising and marketing effort to release a first-of-its kind website in the glasses and eyecare space.
It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the design for just how media and advertising and marketing firms should, and will, advance in the future.
While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail purchase.