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Citadel, a specialist electronic advertising firm, reveals a broadened search engine optimization service for cosmetic surgeons, concentrating on on-line exposure, individual interaction, and technique development. In her previous function as VP of Biddable Media Daga specialized in the marketing of health and wellness & wellness brand names through all lifecycle stages: beginning with scientific test recruitment campaigns, via the pre-launch market-shaping, launch and promotional phase, ending with license expiry and advertising sunsetting.

A 25-year expert in the health care marketing and advertising room, Tracey started her career as a company account individual for a selection of pharma brand names and later on headed the advertising initiative to introduce a first-of-its kind portal in the glasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the model for exactly how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years instructing Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they found out how to map Nielsen data to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.