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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing company, reveals an expanded search engine optimization service for plastic surgeons, concentrating on on-line exposure, patient interaction, and technique development. In her previous function as VP of Biddable Media Daga specialized in the marketing of health & wellness brands through all lifecycle stages: beginning with medical trial recruitment campaigns, via the pre-launch market-shaping, launch and marketing stage, finishing with patent expiry and advertising and marketing sunsetting.

A 25-year veteran in the medical care advertising and marketing space, Tracey started her occupation as a firm account person for a variety of pharma brands and later pioneered the marketing initiative to launch a first-of-its kind website in the glasses and eyecare room.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the design for exactly how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.