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Citadel, a doctor electronic advertising and marketing agency, reveals an expanded SEO service for cosmetic surgeons, concentrating on on-line presence, client interaction, and technique growth. Lauren's focus on ROI and passion for finding the crucial details that transform projects from excellent to fantastic include creating a grand scale multivariate test framework using fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection technique for predicting ROI before media financial investment.

A 25-year veteran in the medical care advertising and marketing room, Tracey began her occupation as a firm account person for a variety of pharma brand names and later on pioneered the advertising and marketing initiative to launch a first-of-its kind site in the glasses and eyecare space.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the design for how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she spent 3 years educating Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's audience base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.