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Fortress Surgeon Digital Marketing, a specialist electronic marketing company, reveals a broadened search engine optimization solution for plastic surgeons, concentrating on on-line exposure, individual engagement, and practice development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health & health brands via all lifecycle phases: starting from scientific test recruitment projects, through the pre-launch market-shaping, launch and promotional stage, finishing with license expiration and advertising sunsetting.

A 25-year professional in the medical care advertising and marketing area, Tracey began her profession as an agency account person for an array of pharma brand names and later pioneered the marketing effort to introduce a first-of-its kind website in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the sector. She thinks Underscore is the version for just how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent three years educating Online search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.