Doctor Digital Marketing
Citadel, a Fortress Surgeon Digital Marketing digital advertising agency, introduces a broadened search engine optimization solution for plastic surgeons, concentrating on online exposure, client engagement, and practice development. In her previous function as VP of Biddable Media Daga focused on the advertising of health & wellness brand names via all lifecycle stages: starting from professional trial employment projects, via the pre-launch market-shaping, launch and advertising stage, ending with patent expiry and advertising and marketing sunsetting.
Among the important things Martin takes pleasure in most about his role is the opportunity to research and understand the subtleties of both new and well established markets, and through expanding his understanding of them try to find the Holy Grail of product-market fit.
It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the sector. She thinks Underscore is the version for how media and advertising firms should, and will, develop in the future.
While at Underscore, she invested 3 years educating Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.