1xBet Confirmed Its Status As IGaming Industry Flagship At SBC Summit 2026

From September 16 to 18, Lisbon hosted the SBC Summit, among the key expert forums. This year, the global betting business 1xBet participated in the event as a Premium Sponsor, highlighting both its role in industry development and the significance of the area for the brand name.


The business 1xBet had its own cubicle, C130, where visitors were dealt with to presents, scrumptious mixed drinks, and rewarding offers as part of the 1xPartners affiliate program. The brand name likewise presented the Game Zone B855, designed in the design of Paris Saint-Germain, where visitors might unwind and have enjoyable. The special guest at both areas was legendary footballer Claude Makélélé. His striking look drew substantial attention - he signed autographs, talked with visitors, and took pictures with the brand name's partners.


The 1xBet cubicle was one of the most dynamic and vibrant at the occasion. Guests participated in a prize draw for valuable prizes, consisting of Nintendo Switch 2 gaming consoles, tickets to Paris Saint-Germain games, stylish Jordan Wings Cashmere and Leather Varsity Jackets, and an unique Louis Vuitton Horizon 50 luggage.


"We were happy to extend our partnership with PSG, launch the very first Global Player Protection Report for Western Europe, and sign up with the Eurasia Leaders panel to help shape the conversations driving our market forward. The SBC Summit was a wonderful experience - and we're currently delighted for 2026!" - Simon Westbury


"SBC Summit is called the 'Greatest Show in Gaming,' and this year's event really lived up to that reputation - from the Legends Match through to the SBC Awards. The top provided an outstanding platform to welcome visitors to our stand, strengthen existing relationships, and develop the structures for new organization chances."


The 1xBet cubicle loved productive networking - the brand's managers highlighted the benefits of the 1xPartners affiliate program, actively exchanged concepts with guests, and explored shared development chances for future collaboration.


An even more dynamic discussion unfolded throughout the session, EURASIA LEADERS PANEL: Expansion or contraction - which way will the bridge between continents swing?, featuring Simon Westbury as a speaker. Experts shared their views on the prospects for operators in the Caucasus, Central Asia, and the Balkans - areas where innovation is rapidly taking hold and new centers of video gaming culture are emerging.


1xBet set the tone at the SBC Summit and is already preparing for the upcoming major events.