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Citadel, a doctor electronic advertising agency, reveals an expanded search engine optimization service for cosmetic surgeons, focusing on online visibility, individual interaction, and technique development. In her previous role as VP of Biddable Media Daga focused on the advertising and Fortress Surgeon Digital Marketing of wellness & health brands via all lifecycle phases: beginning with scientific test recruitment campaigns, through the pre-launch market-shaping, launch and advertising phase, ending with license expiry and advertising sunsetting.

One of the important things Martin enjoys most regarding his function is the chance to research and understand the nuances of both new and recognized markets, and through expanding his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the design for exactly how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they identified how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.