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It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the design for how media and marketing agencies should, and will, evolve in the future.
While at Underscore, she spent three years showing Online search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they identified exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.