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This is a must read for anyone that wants to create a new community or find their own tribe. This book has inspired me to create my own tribe. Replace "Music" with "Art" or "Writing" or "Attitude" or "Life" and the lessons will still apply. While I am a marketing professional and not a musician, I took many important lessons away from this book, and plan on re-reading it as soon as I can process the first time. "Your Music and People" completely changed the way I interpret music business and marketing. We will increase your leads and grow your client base. This is a book of wonderful spells that put you in the right frame of mind to cast your career forward in a way that serves your gut feelings as well as adhere to the patterns of humans who have little attention spans and no time to spare for long winded explainations. It is valuable for the team to meet from time to time to talk about the client and its work. Another systematic challenge to the uptake and spread of an innovation is the resistance to change from the healthcare workers who will be impacted by it.

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